Legal information notice: this article provides general information and isn't a substitute for advice from a qualified lawyer.
You paid for something that never arrived, or a “seller” asked you to complete the deal outside the app. In most fake-Amazon cases, Amazon itself isn’t the one running the fraud — the problem is a fraudulent third-party seller, or someone impersonating Amazon or a seller to pull you off the platform and take your money directly. Knowing which of these you’re facing decides what to do next.
Amazon’s own guidance is to pay only inside the Amazon app or website, never to share OTPs or 2-step codes with anyone, and to treat any request for gift cards as a scam. A payment made outside the platform is outside the platform’s purchase protections, and outside your easy chargeback options too.
Do not send any further money, gift cards, or OTPs, however urgent the message sounds. Genuine Amazon staff never ask you to pay outside the app.
If money left your account by UPI, card, or transfer, report it to your bank immediately and ask about a dispute or chargeback for card payments. Reporting speed affects how much protection you get.
Use the “Report Something Suspicious” tool in Amazon’s Customer Service help pages. If you received a suspicious message and have no Amazon account, you can email reportascam@amazon.com; phishing emails can be forwarded to stop-spoofing@amazon.com.
If you lost money to a fraudster, file at cybercrime.gov.in or call 1930 — early reporting improves the chance of freezing the receiving account.
If you paid through the app and the seller failed to deliver or sent something fake, the platform’s grievance officer, the National Consumer Helpline (1915), and the consumer commission are all open to you.
Keep every screenshot: the listing, the seller’s name and rating, your order ID, the chat or message asking you to pay elsewhere, and the payment receipt. Sellers and fraudsters delete listings and profiles quickly, and your own copies are what every later complaint depends on.
| What Happened | Where to Go |
|---|---|
| Paid inside Amazon; seller shipped nothing or a fake item | Amazon's order/claim process, the grievance officer, then the consumer complaint route |
| Paid outside Amazon after a message or call | Bank + cybercrime.gov.in first — this is fraud, not a purchase dispute |
| Got a call or SMS about an order you never placed | Don't engage; report to Amazon and, if you shared anything, to your bank and 1930 |
No. Reporting to Amazon, your bank, cybercrime.gov.in, and the National Consumer Helpline is free.
Yes. Consumer complaints can be filed on your own. A lawyer becomes useful for larger amounts or if the platform and seller both deny responsibility.
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Find a Lawyer on VidyodayFor the wider picture, see our complete guide on online shopping and e-commerce fraud in India. If your refund is the issue rather than a scam, see Amazon or Flipkart refund not received.
It depends on how you paid and what happened. For purchases made inside the platform, use the platform’s claim process and the grievance officer first; if that fails, the consumer complaint route is open. Payments made outside the platform are a fraud matter.
No. Moving a payment off the platform is one of the most common scam tactics, and it removes the protections you would otherwise have.
Possibly. Report it to your card issuer at once and ask about a dispute or chargeback; outcomes depend on the facts and how fast you reported.
Use Amazon’s scam-reporting tool in its help pages, or email reportascam@amazon.com. Forward phishing emails to stop-spoofing@amazon.com.
Hang up and don’t click links or share codes. Check your account only through the official app or site, not through anything the caller sends.
If you paid inside the platform, yes — you can pursue both the platform complaint and, where money was taken by a fraudster, a cyber crime report.
A consumer commission complaint generally has to be filed within two years of the cause of action arising.
This article is for general information only and does not constitute legal advice. Platform policies and reporting tools change — verify current steps on the platform’s own help pages.
